Paramount Thanksgiving Parade
To promote Paramount's streaming service during the Thanksgiving holiday, I crafted a seamless panoramic carousel inspired by scenes from the iconic Macy’s Thanksgiving Day Parade. Each panel showcases characters and elements from popular properties on the platform, such as PAW Patrol, Transformers, Blue’s Clues, and Rugrats. The design encouraged audiences to swipe through and engage with the content, evoking nostalgia and holiday cheer. The following year, I elevated the concept by animating the parade with a parallax effect, complete with sound effects and a branded end plate, bringing the festive spectacle to life and increasing its shareability across social media.
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