Good Burger 2: Ed’s Everywhere

To promote Nickelodeon’s Good Burger 2, the social marketing team orchestrated the brilliant “Ed’s Everywhere” campaign—a playful Paramount-wide takeover that placed Ed into iconic scenes from countless shows and movies across all the company’s social profiles and channels. These clever composites gave Ed his own pop-culture multiverse moment, uniting humor and nostalgia across Paramount’s diverse programming slate. I contributed these four standout visuals to the award-winning campaign, ensuring Ed seamlessly (and hilariously) fit into the worlds of SpongeBob SquarePants, Star Trek: Strange New Worlds, Criminal Minds, and Teenage Mutant Ninja Turtles.