Krabby Patties: IRL Video

You'll want to turn on the sound for this video. The Paramount creative team was tasked with reimagining Mr. Krabs’ famous Krabby Patties from SpongeBob SquarePants in a real-world context. One key guideline: the late creator, Stephen Hillenburg, firmly stated that Krabby Patties contain neither meat nor crab, but the exact recipe remains a mystery. While some advocated for playful interpretations using materials like Play-Doh or yarn, I took a different approach. Drawing on Hillenburg’s suggestion that Krabby Patties might be veggie-based, I grilled up four iconic Krabby Patty specials over a Fourth-of-July weekend including the Crying Johnny, the Jelly Patty and, my favorite, “Good Night, Sweet Pickle.” Channeling the visual language of food photography, I captured these dishes in a sexy “food porn" shoot, paired the video with a seductive music track, and recorded my best Barry White impression for narration. The result brought Krabby Patties to life in a tantalizing, tongue-in-cheek way that delighted fans and honored Hillenburg’s vision. In case you’re wondering, I did try one after the shoot and it tasted god-awful.