"Where’s SpongeBob?" Search-and-Find Game Designs

This Clio shortlist award-winning social carousel challenged fans to explore a meticulously curated, panoramic scene of Bikini Bottom, filled with thousands of SpongeBob SquarePants assets. Initially, the concept tasked audiences with finding Fred, a fan-favorite character in the SpongeBob universe. However, as the scale of the artwork grew, I proposed expanding the challenge to include a variety of characters and objects, evoking the spirit of the “Where’s Waldo?” books. The project didn’t stop at the carousel: standalone 1x1 units highlighted other dense and dynamic settings, such as the interior of the Krusty Krab and a bustling Bikini Bottom parade. The result was a gamified visual experience that delighted fans and sparked engagement. The stakeholders were so excited about the results, they hilariously responded with their own artwork depicting me on the wall of the Krusty Krab in place of SpongeBob as the undisputed employee of the month. In the end, the carousel received over 35K likes on Instagram: https://www.instagram.com/p/Cxn7n8dpj-I/