IF You See Them: Gamified Social Engagement

For the John Krasinski children’s film IF, I crafted this search-and-find experience under the creative direction of Monchaya Ngaolertloy, evoking a live-action Where’s Waldo. Building on the success of a similar campaign I developed for SpongeBob SquarePants, this execution presented a unique challenge: seamlessly blending live-action assets instead of flat, two-dimensional characters. The result is an immersive visual hunt that delights audiences while showcasing the film’s whimsical array of imaginary friends. Without peeking at the answer key, how many can you find?