Sonic the Hedgehog: Social Engagement

To build excitement for the release of a new Sonic the Hedgehog movie, I designed a series of interactive social assets aimed at engaging fans and driving awareness. One post invited users to pick their team by choosing characters from the film, fostering playful interaction and allegiance-building among fans. Another featured an animated loop depicting Sonic's iconic golden “Warp Rings,” teleporting the viewer to exotic locations from the film. The post posed the question, “Which of these locations would you prefer to live in?” encouraging followers to immerse themselves in Sonic's vibrant world. These creative executions blended nostalgia and interactivity, leveraging Sonic’s iconic elements to resonate with both longtime fans and new audiences.