Frasier: Social Engagement

When Paramount+ relaunched Frasier, I was tasked with creating engaging social content to celebrate the show’s wit, aesthetics, and timeless humor. An “Ask Frasier” campaign encouraged audience participation by allowing viewers to pose questions, screencap looping animations, and receive Frasier-esque advice via quotes pulled directly from the show. Building on this success, I expanded the concept with a Magic 8 Ball inspired by the “Enchanted Snooker Ball” from a Season 2 episode. I partnered with the show’s writers to craft a library of cheeky Britishisms and phrases, adding depth, humor, and shareability to the user experience. For the “Frasurbane” concept, I designed a collage that distills Frasier’s signature style—an elegant fusion of modernist architecture, refined fashion, and curated home decor. When creating a Season 2 episode guide, I collaborated with designer Jennifer Everett to visualize the list as a collection of books on Frasier’s elegant bookshelf, each spine reflecting its corresponding episode title.