Mayor of Kingstown: Social Engagement

For Mayor of Kingstown, I was tasked with creating an interactive social activation that leveraged the show’s gritty themes of surveillance and control. The campaign featured an animated loop designed to resemble security footage, showcasing key characters as though captured on surveillance monitors. Viewers were encouraged to screencap the video at random to discover which character they were most like. This approach not only underscored the series' tension-filled atmosphere but also engaged the audience through a gamified, shareable experience that resonated across social platforms.