Cyndi Lauper: Social Carousel

To promote a documentary on Cyndi Lauper’s iconic career, the client initially envisioned an “80s scrapbook” concept. By highlighting examples of similar approaches from other agencies, I successfully guided them toward a bold graffiti-inspired framing device instead. This approach, which evoked the “True Colors” of Lauper’s artistry, set the visuals apart while embracing her rebellious spirit. Each panel highlights defining moments—from her 1980s breakout to the present—culminating in a personal video message from Lauper herself. The result is a dynamic, modern tribute that celebrates her enduring influence to the approval of both the client and Ms. Lauper, who praised its fresh, standout execution.