SAP: Corporate Expectations Barometer

I produced this case study video to highlight the partnership between SAP and The Economist with a polished blend of visual storytelling and informative design. Featuring the voice of Phil Sayer—famous for the iconic London Underground announcement, "Mind the Gap"—the narration adds an authoritative tone that reinforces the video’s intellectual appeal. Through thoughtful motion graphics, such as animated data visualizations and transitions, the video effectively conveys SAP’s innovative tools and their ability to provide actionable insights for businesses. The pacing and visuals align seamlessly with The Economist’s reputation for thought leadership, making the video both engaging and informative. Together, these elements demonstrate a meticulous approach to solidifying SAP's role as a trusted partner in navigating complex economic challenges.