BMW: Ideas On The Table

This campaign brought BMW’s ethos of innovation to life by pairing their redesigned 6 Series with The Economist and Bon Appétit in a unique blend of design, technology, and gastronomy. I created the storyboard and produced the final video, which showcases elegant dinners prepared by leading chefs and thought-provoking conversations about aesthetics and performance. For the voiceover, I hired Phil Sayer, famously known as the voice behind "Mind The Gap" in the London Underground, to reflect The Economist's intellectual gravitas. The result was a dynamic campaign that seamlessly merged luxury and intellect, elevating BMW’s brand identity across digital, print, and mobile platforms.