MetaROC: Total Totality Solar Eclipse Challenge

To capitalize on Rochester's position along the 2024 path of totality, I created the “Solar ROClipse Total Totality Scavenger Hunt,” an augmented reality scavenger hunt event. Users competed to collect 24 limited-edition solar eclipse badges in augmented reality, each tied to a unique Rochester location and offering fun facts about eclipse history and science. Many badges were sponsored by local businesses, providing participants with special deals, discounts, and freebies. The campaign’s monster-truck-style ad—which I conceptualized, wrote, produced, and lost my voice recording—gained traction across social media and on local television. Over 5,000 users joined the hunt, and prizes were awarded to the first five to complete the challenge, creating a memorable event for tourists, locals and sponsors. Learn more and download the app at MetaROC.app.