Bonnie Schiffman: NFT Brand + Marketing Campaign

When launching renowned celebrity photographer Bonnie Schiffman’s collection of NFTs on OpenSea, I crafted hero art partly inspired by the cover for Sgt. Pepper's Lonely Hearts Club Band, curating a vivid collage of Schiffman’s iconic portraits. This became the visual anchor for all campaign materials—from OpenSea assets, to social media, to gallery shows. To amplify the launch, I also produced documentary-style videos highlighting Schiffman’s career, creative process, and the stories behind her timeless images. The stringer reel seen here was displayed on a loop at her gallery shows. The campaign redefined her legacy for a digital-first audience while celebrating her impact on American cultural history.